सोमवार, 14 मई 2012

Kalpana Patowary’s fizzy deal - Most expensive Bhojpuri Audio CD with maximum MRP of Rs 195/= launching from Virgin Records/EMI Music.

If life gives you lemons, make lemonade. That seems to be Kalpana’s recent mantra. The Assamese singer and Bhojpuri icon has just signed on a whopping deal for her latest music project - “The Legacy of Bhikhari Thakur” with a London based music label – Virgin Records/EMI Music. She’s on the road to leaving her mark on the Bhojpuri music industry. EMI Music will unveil the most expensive Bhojpuri Audio CD disc in Mumbai priced at 195/- MRP. Says Kalpana, there is no recorded songs on Bhikhari Thakur till date and “The Legacy of Bhikhari Thakur” will be the first rare one of its kind. The album has earned the unique distinction of being the only Bhojpuri Audio project with maximum MRP launched from EMI Music.

EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. EMI Music  record labels include Adele 21, Beatles, Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records. Artists on EMI labels include Lily AllenBat For LashesThe BeatlesBeastie BoysLuke BryanColdplayDepeche ModeGorillazDavid GuettaIron MaidenNorah JonesLady AntebellumMassive AttackKylie MinogueKaty PerryPink Floyd,Corinne Bailey RaeSir Simon RattleSnoop DoggTinie Tempah,Thirty Seconds To MarsKT Tunstall and Keith Urban as well as international artists such as Amaral (Spain), Air and Camille (France),Empire of the Sun (Australia), Tiziano Ferro and Vasco Rossi (Italy),Flex (Mexico), LaFee (Germany) and Hikaru Utada (Japan).

The disc, entitled “The Legacy of Bhikhari Thakur” features nine songs by recording artist - the Bhojpuri Queen – Kalpana Patowary. A tribute to The Shakespeare of Bhojpuri Literature – The Legacy of Bhikhari Thakur is already bringing her applause in India and distant land countries like Africa, Russia ,China, the U K and the U S A .

As Kalpana adds, I could have released this project from any other music company who has proved themselves in the Bhojpuri market and doing good business but I did not want to tag this project at Rs 35/ to Rs 45/=  like any other Bhojpuri albums. I know, commercially Rs 195/= for a Bhojpuri CD would be risky. But here my intention is to take Bhojpuri music to a different class, different zone from where it now exists. I want the CD’s be available in all leading Malls, Planet M’s etc.
Bhojpuri music is always looked down upon in the mainstream industry. It is time that people & media believe in our work and let good music come out. Someone has to bear. I took the responsibility producing the album rather than complain.
Says Kalpana, I had been to Deva Sharif, Bara Banki U.P to pray for this exclusive project. In a press conference in Bara Banki, I had made a statement that Bhojpuri music has given me a lot and expressed my desire to the media to see Bhojpuri music in International markets. Many so called critics and some of my contemporary singer friends commented sarcastically and tried to prove my statement wrong. (by which songs I’ll take Bhojpuri music to that level….usually Bhojpuri songs has double meaning songs). I kept mum as I believe it’s was better.

But with this release, she proved herself once again, her devotion to Bhojpuri music. She has kept her word to take Bhojpuri music to International platform.
Bhojpuri listeners just want to hear good music.  I had released some classy Bhojpuri music classics like Kajree, Nirgun, Tajmahal ( Romantic songs) but due to low price tag and bad packaging it could not appeal in the market.
As Bhojpuri music are looked down upon, I want people to know about how the legend has shaped the future of Bhojpuri music whose songs are rich in imagery and heavy in Bhojpuri dialect.
This new album on Bhikhari Thakur will be a true benchmark in the annals of Bhojpuri Music Industry and will set new standards for the music industry. This album will give a chance to uncover the unique flavor of Bhikhari Thakur and listen to the unadulterated voice of Kalpana piercing right through to your soul
Virgin Records / EMI believed in my intentions and I thank them personally for acknowledging my passion for Bhojpuri music from the core of my heart.

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